You cannot ignore the power of internet. It has made the world one and thus it is important that your business is present there in the web world. Now, just being present there will not do the task as there are more then million websites that are there. You need to be there on the first page of the SERPs and that is possible with the help of proper SEO efforts. SEO is important for your business because
Gives great user experience
Most people have the idea that SEO is all about ranking, no it is not! It is also about the user friendliness that the websites are. No doubt a website with good SEO will always be user-friendly and will attract more users.
Strong conversion rate
An optimized website will always have faster loading time, responsiveness and is user friendly. With proper keyword analysis it is easier to gain customers who are looking for something in your niche, thus the conversion rate is often high.
Social media ready
Social media plays an important role in promoting businesses nowadays. An optimized website will be social media ready too and thus your website will get the necessary platform that will help it gain access at varied section easily.